In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers waste billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, developers have implemented sophisticated detection methods. This art

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Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers simultaneously place bids for ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their campaign is

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Pop-under ads are a effective advertising format that can dramatically amplify your clicks and conversions. When implemented correctly, these ads appear in a dedicated window behind the user's active browser window. This non-intrusive approach helps to capture attention without interrupting the user's browsing experience. Exploit high-impact